Antecedents of Consumer Trust in B-to-C Electronic Commerce
Technology, Service and Business Innovation
Americas Conference on Information Systems
FERRIN, Donald L.; Kim, D. J.; and Rao, H. R..
Antecedents of Consumer Trust in B-to-C Electronic Commerce. (2003). Americas Conference on Information Systems.
Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/682
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