Title

Explaining Country Entry Considerations: Look before you Leap

Publication Type

Conference Paper

Publication Date

1-2003

Abstract

Cross border sourcing practices may be viewed as organizational resources from RBT perspectives. Our wide review identifies five sourcing goals: performance gains, capacity management, renting competencies, acquisition cost and governance flexibility. We report on a pilot study to test several structural hypotheses with a sample of companies in South East Asia.

Discipline

Marketing

Research Areas

Marketing

Publication

International Conference on Global Business and Economic Development, 8-11 January 2003, Bangkok

City or Country

Bangkok, Thailand

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