Publication Type

Journal Article

Version

Publisher’s Version

Publication Date

12-2006

Abstract

Different from past research on country-of-origin effects that has focused on cognitive factors, this article examines the impact of incidental emotions and cognitive appraisals associated with these emotions on country-of-origin effects. Experiment 1 compared anger and sadness and demonstrated that country of origin influenced evaluations only in the angry (vs. sad) condition where human (vs. situation) control was high. Experiment 2 further identified the effects of agency control using a different emotion, frustration. Based on these observations, this article suggests that, like brands, countries also have equity associated with them, termed nation equity, that has both performance and emotional components. [ABSTRACT FROM AUTHOR]

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Journal of Consumer Research

Volume

33

Issue

3

First Page

370

Last Page

376

ISSN

0093-5301

Identifier

10.1086/508521

Publisher

University of Chicago Press

Additional URL

http://dx.doi.org/10.1086/508521

Share

COinS