Title

Expert interview video clip (web exclusive) on Channel8News.sg’s website, on the topic of retail brand collaboration with well-known cartoon characters

Publication Type

Video

Publication Date

9-2016

Discipline

Marketing

Research Areas

Marketing

Publisher

Kluwer Law International

Comments

http://www.channel8news.sg/news8/ca/moneyweek/episodes/20160927-mw-webex-hellokitty/3159344.html

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