Conference Proceeding Article
We examine the impact of power on consumer decision making. Results from four experiments provide converging evidence that people in high- (low-) power states are more likely to rely on affective feelings (cognitive reasoning) in making judgments and decisions.
AP - Asia-Pacific Advances in Consumer Research
Association for Consumer Research
City or Country
HUANG, Yunhui; HONG, Jiewen; and CHANG, Hannah H..
The impact of power on reliance on feelings versus reasons in decision making. (2015). AP - Asia-Pacific Advances in Consumer Research. 11, 156-157. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5754
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