Publication Type

Conference Proceeding Article

Publication Date

6-2015

Abstract

We examine the impact of power on consumer decision making. Results from four experiments provide converging evidence that people in high- (low-) power states are more likely to rely on affective feelings (cognitive reasoning) in making judgments and decisions.

Discipline

Marketing

Research Areas

Marketing

Publication

AP - Asia-Pacific Advances in Consumer Research

Volume

11

First Page

156

Last Page

157

ISBN

978-0-915552-76-4

Publisher

Association for Consumer Research

City or Country

Hong Kong

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://www.acrwebsite.org/volumes/ap11/apacr_vol11_1018783.pdf

Included in

Marketing Commons

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