Publication Type

Magazine Article

Publication Date

6-2014

Abstract

Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions.

Discipline

Marketing

Research Areas

Marketing

Publication

Asian Scientist

ISSN

2345-7333

Publisher

Asian Scientist Publishing

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Included in

Marketing Commons

Share

COinS