Publication Type

News Article

Publication Date

3-2018

Discipline

Marketing

Research Areas

Marketing

Publication

Lianhe Zaobao

First Page

33

Last Page

33

ISSN

7695-8942

Publisher

Singapore Press Holdings

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/sites/default/files/smu/news_room/smu_in_the_news/2018/Mar2018/Mar29/20180329-ZB-SME-33-22x37.pdf

Comments

https://www.smu.edu.sg/sites/default/files/smu/news_room/smu_in_the_news/2018/Mar2018/Mar29/20180329-ZB-SME-33-22x37.pdf

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Marketing Commons

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