The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility-diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A mixed 2 x 2 experimental design was applied to examine whether initial assessments of organizational attractiveness based on negative publicity would improve at a second evaluation after exposure to a second, more positive information source. We found that both recruitment advertising and word-of-mouth improved organizational attractiveness, but word-of-mouth was perceived as a more credible information source. Self-monitoring did not moderate the impact of information source on organizational attractiveness.
Human Resources Management | Organizational Behavior and Theory
Organisational Behaviour and Human Resources
International Journal of Selection and Assessment
Wiley: 24 months
VAN HOYE, Greet and LIEVENS, Filip.
Recruitment-related information sources and organizational attractiveness: Can something be done about negative publicity?. (2005). International Journal of Selection and Assessment. 13, (3), 179-187. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5680
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