Publication Type

Journal Article

Publication Date

10-2011

Abstract

Thirty years ago, when the business world sought innovation, most eyes looked West – mainly to the OECD countries considered to be the most economically advanced. We focused on technology-based product innovations, which were conceived for Western customers, developed in laboratories close to the headquarters of Western companies, and rolled out in the world’s wealthiest markets: North America, Western Europe and Japan, an honorary member of the Western club. This is no longer the case. Now, when the business world asks where the next innovative product or process will come from, what it will consist of, where it will be developed, and how and where it will be launched, many people start looking East. That’s because the innovation landscape has changed dramatically.

Keywords

Innovation, East Asia, China, India, innovation trends, Southeast Asia

Discipline

Asian Studies | Technology and Innovation

Research Areas

Operations Management

Publication

IESE Insight

Issue

10

First Page

21

Last Page

29

ISSN

2013-3901

Publisher

University of Navarra, IESE Business School

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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