Thirty years ago, when the business world sought innovation, most eyes looked West – mainly to the OECD countries considered to be the most economically advanced. We focused on technology-based product innovations, which were conceived for Western customers, developed in laboratories close to the headquarters of Western companies, and rolled out in the world’s wealthiest markets: North America, Western Europe and Japan, an honorary member of the Western club. This is no longer the case. Now, when the business world asks where the next innovative product or process will come from, what it will consist of, where it will be developed, and how and where it will be launched, many people start looking East. That’s because the innovation landscape has changed dramatically.
Innovation, East Asia, China, India, innovation trends, Southeast Asia
Asian Studies | Technology and Innovation
University of Navarra, IESE Business School
DE MEYER, Arnoud Cyriel Leo.
Diving into the new innovation landscape: The Eastern Current. (2011). IESE Insight. 21-29. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5508
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