Creating product value: Putting manufacturing on the strategic agenda
The nature of manufacturing has changed. It is not the transformation of components and raw materials into goods which is important, but the creation of value for the customer. Manufacturing therefore has to be looked at in a strategic way.
Operations and Supply Chain Management | Strategic Management Policy
City or Country
DE MEYER, Arnoud Cyriel Leo and WITTENBERG-COX, Avivah.
Creating product value: Putting manufacturing on the strategic agenda. (1993). 1-165. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5484