Title

Global future: The next challenge for Asian business

Publication Type

Book

Publication Date

1-2005

Abstract

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book contains an introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia and a series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

Discipline

Asian Studies | International Business | Strategic Management Policy

Research Areas

Operations Management

First Page

1

Last Page

391

ISBN

9780470821305

Publisher

Wiley

City or Country

Singapore

Additional URL

https://worldcat.org/isbn/9780470821305

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