Publication Type

Edited Book

Publication Date

10-2017

Discipline

Asian Studies | Marketing | Sales and Merchandising

Research Areas

Marketing

First Page

1

Last Page

228

ISBN

9789811142789

Publisher

Singapore Management University, Centre for Marketing Excellence

City or Country

Singapore

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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