Title

Brand identity strategy for mergers and acquisitions

Publication Type

Book Chapter

Publication Date

1-2016

Discipline

Marketing | Strategic Management Policy

Research Areas

Marketing

Publication

The Future of Branding

Editor

R. K. Srivastava; G. M. Thomas

First Page

335

Last Page

374

ISBN

9789351503163

Publisher

SAGE

City or Country

Los Angeles

Additional URL

http://worldcat.org/isbn/9789351503163

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