Five studies tested the hypothesis that people living in more diverse neighborhoods would have more inclusive identities, and would thus be more prosocial. Study 1 found that people residing in more racially diverse metropolitan areas were more likely to tweet prosocial concepts in their everyday lives. Study 2 found that following the 2013 Boston Marathon bombings, people in more racially diverse neighborhoods were more likely to spontaneously offer help to individuals stranded by the bombings. Study 3 found that people living in more ethnically diverse countries were more likely to report having helped a stranger in the past month. Providing evidence of the underlying mechanism, Study 4 found that people living in more racially diverse neighborhoods were more likely to identify with all of humanity, which explained their greater likelihood of having helped a stranger in the past month. Finally, providing causal evidence for the relationship between neighborhood diversity and prosociality, Study 5 found that people asked to imagine that they were living in a more racially diverse neighborhood were more willing to help others in need, and this effect was mediated by a broader identity. The studies identify a novel mechanism through which exposure to diversity can influence people, and document a novel consequence of this mechanism.
diversity, identity, prosocial, socioecological psychology, big data
Organizational Behavior and Theory | Organization Development
Organisational Behaviour and Human Resources
Journal of Personality and Social Psychology
American Psychological Association
NAI, Jared; NARAYANAN, Jayanth; HERNANDEZ, Ivan; and SAVANI, Krishna.
People in more racially diverse neighborhoods are more prosocial. (2017). Journal of Personality and Social Psychology. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5359
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.