Entrepreneurship education is a key beneficiary of design thinking’srecent momentum. Both designers and entrepreneurs create opportunities forinnovation in products, services, processes, and business models. More specifically, bothdesign thinking and entrepreneurship education encourage individuals to look atthe world with fresh eyes, create hypotheses to explain their surroundings anddesired futures, and adopt cognitive acts to reduce the psychologicaluncertainty associated with ambiguous situations. In this article, weillustrate how we train students to apply four well-established cognitive actsfrom the design cognition research paradigm—framing, analogical reasoning,abductive reasoning, and mental simulation—to opportunity creation. Ourpedagogical approach is based on scholarship in design cognition thatemphasizes creating preferred situations from existing ones rather than applyinga defined set of tools from management scholarship. In doing so, we provide avenuesfor further development of entrepreneurship education, particularly theintegration of design cognition.
Action Learning, Entrepreneurship Education, Future of Management Education, Innovation in Management Education, Pedagogy, Problem-based Learning
Business | Education | Entrepreneurial and Small Business Operations
Strategy and Organisation
Academy of Management Learning and Education
Academy of Management
GARBUIO, Massimo DONG; LIM, Nidthida; TSCHANG, Ted; and TSCHANG, Feichin Ted.
Demystifying the genius of entrepreneurship: How design cognition can help create the next generation of entrepreneurs. (2017). Academy of Management Learning and Education. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5267
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