Publication Type

Journal Article

Publication Date

2-2017

Abstract

Entrepreneurship education is a key beneficiary of design thinking’srecent momentum. Both designers and entrepreneurs create opportunities forinnovation in products, services, processes, and business models. More specifically, bothdesign thinking and entrepreneurship education encourage individuals to look atthe world with fresh eyes, create hypotheses to explain their surroundings anddesired futures, and adopt cognitive acts to reduce the psychologicaluncertainty associated with ambiguous situations. In this article, weillustrate how we train students to apply four well-established cognitive actsfrom the design cognition research paradigm—framing, analogical reasoning,abductive reasoning, and mental simulation—to opportunity creation. Ourpedagogical approach is based on scholarship in design cognition thatemphasizes creating preferred situations from existing ones rather than applyinga defined set of tools from management scholarship. In doing so, we provide avenuesfor further development of entrepreneurship education, particularly theintegration of design cognition.

Keywords

Action Learning, Entrepreneurship Education, Future of Management Education, Innovation in Management Education, Pedagogy, Problem-based Learning

Discipline

Business | Education | Entrepreneurial and Small Business Operations

Research Areas

Strategy and Organisation

Publication

Academy of Management Learning and Education

ISSN

1537-260X

Identifier

10.5465/amle.2016.0040

Publisher

Academy of Management

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org./10.5465/amle.2016.0040

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