Title

India's global powerhouses: How they are taking on the world

Publication Type

Book

Publication Date

1-2009

Abstract

When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands complementing the Nano, its own innovative $2,500 car it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat Forge, Hindalco, Infosys, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets. The book introduces you to the India's preeminent global companies and explains how they differ from their international rivals. The book profiles India's pioneering multinationals in detail, describing their transformation from leading domestic players to evolving global giants, as well as their unique approaches to globalization. Every manager should understand the histories and the business trajectories of these prospective competitors, collaborators, and customers whose names will soon be as familiar to us as Honda, Lenovo, and Samsung.

Keywords

India, corporations, competition, multinational corporations

Discipline

Asian Studies | International Business | Marketing | Strategic Management Policy

Research Areas

Marketing

First Page

1

Last Page

250

ISBN

9781422147627

Publisher

Harvard Business Press

City or Country

Boston, MA

Additional URL

http://worldcat.org/isbn/9781422147627

Comments

Translated into Simplified Chinese and audiobook in English

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