Title

India inside: The emerging innovation challenge

Publication Type

Book

Publication Date

1-2012

Abstract

Even as white collar jobs are outsourced to Indian firms, those of us in the developed world persist in the view that our distinct advantage over the developing world our ability to innovate will remain unchallenged. This book offers a view of the challenges and opportunities for multinationals looking for sources of innovation in the future.

Keywords

New products, diffusion of innovation, India, multinational enterprises

Discipline

Asian Studies | International Business | Marketing | Technology and Innovation

Research Areas

Marketing

First Page

1

Last Page

177

ISBN

9781422158753

Publisher

Harvard Business Review Press

City or Country

Boston, MA

Additional URL

http://worldcat.org/isbn/9781422158753

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