India inside: The emerging innovation challenge
Even as white collar jobs are outsourced to Indian firms, those of us in the developed world persist in the view that our distinct advantage over the developing world our ability to innovate will remain unchallenged. This book offers a view of the challenges and opportunities for multinationals looking for sources of innovation in the future.
New products, diffusion of innovation, India, multinational enterprises
Asian Studies | International Business | Marketing | Technology and Innovation
Harvard Business Review Press
City or Country
KUMAR, Nirmalya and PURANAM, Phanish.
India inside: The emerging innovation challenge. (2012). 1-177. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5247