Title

Brand breakout: How emerging market brands will go global

Publication Type

Book

Publication Date

1-2013

Abstract

This book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Keywords

Brands, branding, marketing, Asia

Discipline

Asian Studies | Marketing

Research Areas

Marketing

First Page

1

Last Page

256

ISBN

9781137276612

Identifier

10.1057/9781137276629

Publisher

Palgrave Macmillan

City or Country

Basingstoke

Additional URL

http://doi.org/10.1057/9781137276629

Comments

Translation rights in Simplified Chinese, Dutch and Turkish

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