Brand breakout: How emerging market brands will go global
This book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Brands, branding, marketing, Asia
Asian Studies | Marketing
City or Country
KUMAR, Nirmalya and STEENKAMP, Jan-Benedict E. M..
Brand breakout: How emerging market brands will go global. (2013). 1-256. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5211
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