Publication Type

Journal Article

Publication Date

9-2012

Abstract

India's highly qualified workforce is enabling it to lead the way in process innovation. Nirmalya Kumar and Phanish Puranam examine how Indian companies inject intelligence into the often mundane.

Keywords

Work force, labor supply, Innovation, India

Discipline

Asian Studies | Marketing | Technology and Innovation

Research Areas

Marketing

Publication

Business Strategy Review

Volume

23

Issue

3

First Page

48

Last Page

54

ISSN

0955-6419

Identifier

10.1111/j.1467-8616.2012.00873.x

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1111/j.1467-8616.2012.00873.x

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