Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. The authors propose a better way.
Sale management, industrial marketing, customer relations, market pricing, competition
Marketing | Sales and Merchandising
Business Strategy Review
ANDERSON, James; KUMAR, Nirmalya; and NARUS, James A..
Certified value sellers. (2008). Business Strategy Review. 19, (1), 48-53. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5203
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