Publication Type

Journal Article

Publication Date

7-2010

Abstract

The article presents a fictional case study that focuses on how to manage competition in the telecommunication services industry. The issue is that one company could lose customers and market share because another company is offering free broadband. Georg Tacke, co-chief executive officer of Simon-Kucher & Partners company, and Anne Gro Gulla, a branding director at Telenor Group company, offer their views on how to respond to a competitive attack without causing a price war.

Keywords

Case study, competitive strategy, management, telecommunication

Discipline

Marketing | Strategic Management Policy

Research Areas

Marketing

Publication

Harvard Business Review

Volume

88

Issue

7-8

First Page

159

Last Page

163

ISSN

0017-8012

Publisher

Harvard Business Review

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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