Publication Type

Journal Article

Publication Date

9-2009

Abstract

The rise of global business means that Western companies will increasingly encounter Indians as customers, competitors and collaborators. The author profiles how best to collaborate with Indian business leaders.

Keywords

Indian companies, corporate relations, industrial collaboration

Discipline

Asian Studies | Marketing | Organizational Behavior and Theory

Research Areas

Marketing

Publication

Business Strategy Review

Volume

20

Issue

3

First Page

42

Last Page

47

ISSN

0955-6419

Identifier

10.1111/j.1467-8616.2009.00613.x

Copyright Owner and License

Author

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1111/j.1467-8616.2009.00613.x

Share

COinS