Publication Type

Journal Article

Publication Date

6-2013

Abstract

From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.

Keywords

Brand name products, corporate profits, mobile commerce, coal industry, globalization, competition, China, India

Discipline

Asian Studies | Marketing

Research Areas

Marketing

Publication

Business Strategy Review

Volume

24

Issue

2

First Page

52

Last Page

58

ISSN

0955-6419

Identifier

10.1111/j.1467-8616.2013.00948.x

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1111/j.1467-8616.2013.00948.x

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