From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.
Brand name products, corporate profits, mobile commerce, coal industry, globalization, competition, China, India
Asian Studies | Marketing
Business Strategy Review
KUMAR, Nirmalya and STEENKAMP, Jan-Benedict E. M..
We are the champions. (2013). Business Strategy Review. 24, (2), 52-58. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5197
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