Publication Type

Journal Article

Publication Date

10-2011

Abstract

The organizational structures of many multinational corporations are inadequate to the task of capitalizing on opportunities in emerging markets. Locating customer-facing processes in each country-and even using transnational structures that exploit location-specific advantages-just doesn't cut it anymore. So argue Kumar and Puranam, of London Business School. The authors show how the growth of China and India as lead markets and as talent pools, coupled with advances in technology, enable companies to optimize their organizations by segmenting R&D both vertically and horizontally, thereby creating T-shaped structures.The greatest challenge of the T-shaped structure is managing integration across countries. The solution is to allow your corporation's center of gravity to shift eastward. That means globalizing the top management team, moving headquarters outside the home country, and genuinely valuing the cultural shifts that those two changes require. Companies such as GE, Intel, and Astrazeneca have had some success in these endeavors, and all multinationals have the potential to secure the advantages of deploying a T-shaped structure.

Keywords

International business enterprises, Emerging markets, Research & development, Globalization, Foreign subsidiaries, Corporate headquarters, China, India, AstraZeneca PLC, General Electric Co., Intel Corp., Cisco Systems Inc.

Discipline

Asian Studies | International Business | Marketing

Research Areas

Marketing

Publication

Harvard Business Review

Volume

89

Issue

10

First Page

123

Last Page

128

ISSN

0017-8012

Publisher

Harvard Business Review

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Share

COinS