Publication Type

Journal Article

Publication Date

12-1993

Abstract

In this article, we examine the use of the key informant methodology by researchers investigating interorganizational relationships. Authors have advocated the use of multiple informants to increase the reliability and validity of informant reports. However, interorganizational research still tends to rely on single informants. We investigated informant selection and obtaining perceptual agreement among multiple informants, two problems that may have inhibited widespread use of multiple informants. We suggest procedures for dealing with those problems and provide an illustrative application of our proposals.

Keywords

organizational properties, methodological note, marketing channels, supplier relations, management, performance, japanese, conflict, model

Discipline

Marketing | Organizational Behavior and Theory

Research Areas

Marketing

Publication

Academy of Management Journal

Volume

36

Issue

6

First Page

1633

Last Page

1651

ISSN

0001-4273

Identifier

10.2307/256824

Publisher

Academy of Management

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.2307/256824

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