Publication Type

Conference Proceeding Article

Publication Date

6-2015

Discipline

Business | Marketing

Research Areas

Marketing

Publication

Asia-Pacific Advances in Consumer Research

Volume

11

First Page

156

Last Page

157

Publisher

Association for Consumer Research

City or Country

Hong Kong

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://www.acrwebsite.org/volumes/v44/acr_vol44_1021422.pdf

Comments

This is the full cite: Yunhui Huang, Hannah Chang, and Jiewen Hong (2016) ,"The Impact of Power on Reliance on Feelings Versus Reasons in Decision Making", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 490-492.

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