Title

An Integration of Perspectives on Aging and Consumer Decision Making

Publication Type

Journal Article

Publication Date

1-2009

Abstract

In this response we integrate the three Comments (Goldberg, forthcoming; Healey & Hasher, forthcoming; Sternthal & Bonezzi, forthcoming) on our original article (Yoon, Cole, & Lee, forthcoming) and suggest both enhancements to our conceptual framework and future research directions. As a group, the responses help guide future research by ably highlighting certain complexities of studying consumer decision making and aging. Acknowledging these complexities and nuances, while encouraging research on the effects of age on consumer decision making, should help spark a new wave of studies in the area.Participating in the Research Dialogue section of JCP has been educational and stimulating. The suggestions and comments from the three groups of commentators were especially intriguing in that they approach consumer decision making and aging from very different angles, thereby adding to the richness of the discussion. In this response, we integrate the three comments and our original article to suggest enhancements to our conceptual framework as well as future research directions.

Discipline

Business | Marketing

Research Areas

Marketing

Publication

Journal of Consumer Psychology

Volume

19

Issue

1

First Page

35

Last Page

37

ISSN

1057-7408

Identifier

10.1016/j.jcps.2008.12.006

Publisher

Elsevier

Additional URL

http://doi.org/10.1016/j.jcps.2008.12.006

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