Publication Type

Journal Article

Publication Date

11-2016

Abstract

With the advent of big data, organizations are integrating powerful computing tools into their organizational processes to drive efficiencies and improve service delivery. Yet, at the heart of this conversation lies the role of analytics and big data in innovation within and across organizations. In this article, we provide a stylistic model of the role of analytics in innovation and call for further research on the underlying processes, contingencies, and outcomes.

Keywords

analytics, big data, innovation, typology

Discipline

Management Information Systems | Strategic Management Policy | Technology and Innovation

Research Areas

Strategy and Organisation

Publication

Innovation: Management, Policy and Practice

First Page

1

Last Page

7

ISSN

1447-9338

Identifier

10.1080/14479338.2016.1252042

Publisher

Taylor & Francis (Routledge): SSH Titles

Additional URL

http://doi.org/10.1080/14479338.2016.1252042