With the advent of big data, organizations are integrating powerful computing tools into their organizational processes to drive efficiencies and improve service delivery. Yet, at the heart of this conversation lies the role of analytics and big data in innovation within and across organizations. In this article, we provide a stylistic model of the role of analytics in innovation and call for further research on the underlying processes, contingencies, and outcomes.
analytics, big data, innovation, typology
Management Information Systems | Strategic Management Policy | Technology and Innovation
Strategy and Organisation
Innovation: Management, Policy and Practice
Taylor & Francis (Routledge): SSH Titles
GEORGE, Gerard and LIN, Yimin.
Analytics, innovation, and organizational adaptation. (2016). Innovation: Management, Policy and Practice. 1-7. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5043