Publication Type

Book Chapter

Version

Postprint

Publication Date

4-2016

Abstract

It is convenient but misleading to think of Asia as a monolithic entity. Indeed, the historical, cultural, political, economic, and religious differences between Asian nations—even those within a single economic bloc, such as ASEAN (Association of Southeast Asian Nations)—are significant. Nonetheless, there are several characteristics that define corporate reputation in Asia. This entry discusses the importance of corporate reputation in Asia, challenges for multinational companies operating in Asia, challenges for Asian companies in maintaining a good reputation, and effects of a good corporate reputation on companies in the region.

Keywords

Corporate Reputation, Asia

Discipline

Asian Studies | Business and Corporate Communications

Research Areas

Corporate Communication

Publication

SAGE Encyclopedia of Corporate Reputation

Editor

Craig Carroll

First Page

118

Last Page

121

ISBN

9781483376516

Publisher

SAGE

City or Country

Thousand Oaks, CA

Copyright Owner and License

Author

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://worldcat.org/isbn/9781786841865

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