It is convenient but misleading to think of Asia as a monolithic entity. Indeed, the historical, cultural, political, economic, and religious differences between Asian nations—even those within a single economic bloc, such as ASEAN (Association of Southeast Asian Nations)—are significant. Nonetheless, there are several characteristics that define corporate reputation in Asia. This entry discusses the importance of corporate reputation in Asia, challenges for multinational companies operating in Asia, challenges for Asian companies in maintaining a good reputation, and effects of a good corporate reputation on companies in the region.
Corporate Reputation, Asia
Asian Studies | Business and Corporate Communications
SAGE Encyclopedia of Corporate Reputation
City or Country
Thousand Oaks, CA
Corporate Reputation in Asia. (2016). SAGE Encyclopedia of Corporate Reputation. 118-121. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5002
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