Title

The SAGE Encyclopedia of Corporate Reputation

Publication Type

Edited Book

Publication Date

7-2016

Abstract

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement.For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.

Keywords

Corporate Reputation

Discipline

Business and Corporate Communications

Research Areas

Corporate Communication

Publication

WSC '13: Proceedings of the 2013 Winter Simulation Conference: December 8-11, 2013, Washington DC

Volume

1-2

ISBN

9781483376516

Publisher

SAGE

City or Country

Thousand Oaks, California

Comments

As Associate Editor

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