Publication Type

Journal Article

Publication Date

4-2012

Abstract

Globalization of management education seems to have become the natural way to go for management and business schools. Almost every week one can find in the specialized press another announcement about an overseas campus, a new international partnership or a major research tie up. But announcing an international venture is easy, implementing is the challenge. The purpose of this paper is to provide some advice on how to implement globalization. This paper is based of the author's own experience with INSEAD, the University of Cambridge and Singapore Management University, as well as his observations of many other business schools. It is thus anchored in a few case studies. Findings: The author offers some reflections on what he sees as the challenges of implementation and how one can overcome these; focusing in particular on the need to understand what the driver for the globalization is and on implementation issues, e.g. how to build an international brand, some of the lessons one can learn from professional firms about the internationalization of key staff, the impact on the business model of a University, and the need for internationalization of the school's leadership and the deployment of technology. The paper brings new insights based on an extensive experience with internationalization.

Keywords

Business schools, Globalization, International business, Management education, Market entry

Discipline

Business | Higher Education

Research Areas

Operations Management

Publication

Journal of Management Development

Volume

31

Issue

4

First Page

336

Last Page

345

ISSN

0262-1711

Identifier

10.1108/02621711211218988

Publisher

Emerald

Additional URL

http://dx.doi.org/10.1108/02621711211218988

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