Title

Brand Hong Kong

Publication Type

Book Chapter

Publication Date

12-2010

Discipline

Asian Studies | Marketing | Strategic Management Policy | Urban Studies and Planning

Research Areas

Strategy and Organisation

Publication

City Branding: Theory and Cases

Editor

Dinnie, Keith

First Page

157

Last Page

161

ISBN

9780230241855

Publisher

Macmillian

City or Country

Houndmills

Additional URL

http://worldcat.org/isbn/9780230241855

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