We draw from theories of motivated reasoning, dual-processing models, and attribution of responsibility to examine how scientific messages may increase public polarization with respect to emerging risk issues such as Lyme disease. A nationally representative sample of Americans (N = 460) read messages about Lyme disease that varied the framing of responsibility for the prevalence of the disease (human/wildlife vs. wildlife only) and when its effects will occur (today vs. in the next 10 years). The influence of framing was contingent on participants’ partisanship, which resulted in a boomerang effect among Republicans and increased the degree of political polarization regarding support for proenvironmental behaviors.
framing, motivated reasoning, temporal distance, dual-processing, One Health
Business and Corporate Communications | Health Policy | Social Influence and Political Communication
SAGE Publications (UK and US)
Sungjong ROH; MCCOMAS, Katherine A.; RICKARD, Laura N.; and DECKER, Daniel J..
How motivated reasoning and temporal frames may polarize opinions about wildlife disease risk. (2015). Science Communication. 37, (3), 340-370. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/4836
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