Publication Type

Monograph

Publication Date

9-2008

Abstract

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Discipline

Marketing

Research Areas

Marketing

Publication

Foundations and trends in marketing

ISBN

9781601981653

Identifier

10.1561/1700000008

Publisher

Now Publishers

City or Country

Hanover, MA

Additional URL

http://dx.doi.org/10.1561/1700000008

Included in

Marketing Commons

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