Publication Type

Journal Article

Publication Date

9-2015

Abstract

Employees’ communication behaviors are an important area of research for public rela-tions. In this study, employees’ communication behaviors in a de-identified context havebeen studied from the perspective of online flaming by analyzing “confessions” posted on aFacebook confessions page. The theoretical perspectives of the uses and gratification theoryand employee communication behavior in public relations literature were adopted in thisstudy. Positive and negative “confessions” were analyzed to identify employees’ motiva-tions in posting them. While negative posts expressing anger and frustration at policies,personnel, and the management in general dominated the page, positive posts indicatedexpressions of pride, nostalgia, and gratitude for social support from co-workers. Petitionsfrom employees to change behaviors and policies were also found, and were examinedfrom the perspective of paracrises.

Keywords

Confessions, Employees’ communication behaviors, Facebook, Paracrisis, Social media, Uses and gratification theory

Discipline

Business and Corporate Communications | Social Media

Research Areas

Corporate Communication

Publication

Public Relations Review

Volume

41

Issue

3

First Page

404

Last Page

410

ISSN

0363-8111

Identifier

10.1016/j.pubrev.2015.03.001

Publisher

Elsevier

Copyright Owner and License

Elsevier

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1016/j.pubrev.2015.03.001

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