Title

The Business of Creative Industries

Publication Type

News Article

Publication Date

1-2015

Abstract

Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand). Singapore, too, understands the potential for creative ideas to transform the economy. Among its more high-profile projects include attracting Lucasfilm and video gaming giant Ubisoft to set up base in the country.

Discipline

Asian Studies | Business and Corporate Communications | Technology and Innovation

Research Areas

Corporate Communication

Publication

Business Times

ISSN

1733-8179

Publisher

Singapore Press Holdings

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