When e-commerce giant Alibaba went public on the New York Stock Exchange in September 2014, its market capitalisation rocketed to roughly US$219 billion - a sum greater than any record previously set by its American contemporaries, Facebook, eBay and Amazon. It was a historic event that led many to believe that China’s digital economy was echoing the Middle Kingdom’s own meteoric rise onto the world-stage. China ranks high in digital connectivity. In 2015, almost half of the country’s population, or 649 million people, were online. It’s fast-growing Internet economy generates about US$100 billion annually and is predicted to reach US$277 billion by 2017.1 And for every popular site in the rest of the world, there is a Sino-doppelganger lurking behind the Great Firewall of China: Taobao, Youku, Sina Weibo, WeChat and Baidu being among the most well-known.
Internet, e-commerce, China, social media, Taobao, Youku, Weibo, WeChat, Baidu
Asian Studies | E-Commerce | Marketing | Technology and Innovation
Asian Management Insights
Singapore Management University
REDDY, Srinivas K.; WANG, Zack Zheng; and DONG, Deckie He.
China’s digital landscape: Breaking barriers to innovation. (2015). Asian Management Insights. 2, (2), 18-23. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/4761
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