The effect of biased expectation of news media on persuasion in a government crisis: An application of Expectancy Violation Theory
The purpose of this study is to investigate how publics perceive news coverage of a government crisis based on their biased perception of news media. More specifically, this study applied Expectancy Violation Theory (EVT) and conducted an experimental study of 321 Korean participants through a 2 (message type: expectation-confirmed vs. expectation-disconfirmed message) X 2 (news media type: anti-government vs. pro-government) between-subject design. The results showed that participants were more likely to perceive an expectation-disconfirmed message as more impartial than an expectation-confirmed message when they perceived news media as favorable to the government. On the contrary, respondents were more apt to evaluate an expectation-confirmed message as fairer than an expectation-disconfirmed message when they perceived news media as unfavorable to the government. Theoretical and practical implications are further discussed.
Crisis Management, Biased Perception of News Media, Expectancy Violation Theory
Business and Corporate Communications | Social Influence and Political Communication
Korean Journal of Advertising
Han'guk Kwanggo Hongbo Hakhoe
KyuJin SHIM and MOON, Bitt Beach.
The effect of biased expectation of news media on persuasion in a government crisis: An application of Expectancy Violation Theory. (2015). Korean Journal of Advertising. 26, (2), 343-359. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/4753