Publication Type

Journal Article

Publication Date

6-2014

Abstract

Business model innovation (BMI) is risky, but when companies do it with agility, they thrive. This article looks at how Return Path, the global leader in email marketing, met the challenge of applying BMI successfully. The authors interviewed up to 700 CEOs to better understand BMI drivers.

Discipline

Business | Strategic Management Policy | Technology and Innovation

Research Areas

Strategy and Organisation

Publication

European Business Review

First Page

8

Last Page

11

ISSN

1754-5501

Publisher

European Business Review

Additional URL

http://www.europeanbusinessreview.com/?p=4415

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