Title

Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience

Publication Type

Journal Article

Publication Date

9-2010

Abstract

This study examined the ways in which Internet users construct their risk judgments about online privacy. The results, based on telephone survey data from a national probability sample in Singapore (n = 910), revealed that (a) individuals distinguish between two separate dimensions of risk judgment (personal level and societal level), (b) individuals display a strong optimistic bias about online privacy risks, judging themselves to be significantly less vulnerable than others to these risks, and (c) internal belief (perceived controllability) and individual difference (prior experience) significantly moderate optimistic bias by increasing or decreasing the gap between personal- and societal-level risk estimates. The implications of the findings for research and practice are discussed.

Keywords

Online Privacy, Optimistic Bias, Risk Judgments, Perceived Vulnerability, Perceived Controllability, Prior Experience

Discipline

Communication Technology and New Media | E-Commerce

Research Areas

Corporate Communication

Publication

Computers in Human Behavior

Volume

26

Issue

5

First Page

987

Last Page

995

ISSN

0747-5632

Identifier

10.1016/j.chb.2010.02.012

Publisher

Elsevier

Additional URL

http://dx.doi.org/10.1016/j.chb.2010.02.012