Title

Understanding public fears on new food technologies: Testing joint effects of cross-situational value predispositions and situational perceptions on risk perception about the GMO food issue

Publication Type

Journal Article

Publication Date

7-2005

Abstract

This paper explores dynamics of variables that better account for the concept of risk perception. This study examines the relationships between technology optimism, religiosity, political ideology, situational perceptual frames, and risk perception about new food technologies such as the issue of enetically-modified organism (GMO) food. In addition, it compares the differences displayed by public types and gender in risk perception and in technology optimism.

Discipline

Business

Publication

Health Communication Research

Volume

6

Issue

1

First Page

15342

ISSN

1041-0236

Comments

This study has been conducted by the grant awarded by Korean Food and Drug Administration for the 2010 Investigation of Consumers’ Risk Perception on Novel Foods.

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