Publication Type

Journal Article

Version

Publisher’s Version

Publication Date

11-2014

Discipline

Asian Studies | Business | Entrepreneurial and Small Business Operations

Research Areas

Corporate Communication

Publication

Asian Management Insights

Volume

1

Issue

2

First Page

76

Last Page

81

ISSN

2315-4284

Publisher

Singapore Management University

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://www.emeraldgrouppublishing.com/learning/ami/issue_02/AMI-Issue02-article12.pdf

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