Title

Bridge or buffer: Two ideas of effective corporate governance and public engagement

Publication Type

Journal Article

Publication Date

7-2015

Abstract

This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed

Keywords

bridging, buffering, corporate governance, public relations strategy

Discipline

Business and Corporate Communications | Business Law, Public Responsibility, and Ethics

Research Areas

Corporate Communication

Publication

Journal of Public Affairs

ISSN

1472-3891

Identifier

10.1002/pa.1555

Publisher

Wiley: 24 months

Additional URL

http://dx.doi.org/10.1002/pa.1555