Bridge or buffer: Two ideas of effective corporate governance and public engagement
This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed
bridging, buffering, corporate governance, public relations strategy
Business and Corporate Communications | Business Law, Public Responsibility, and Ethics
Journal of Public Affairs
Wiley: 24 months
KIM, Soojin and Kim, Jeong-Nam.
Bridge or buffer: Two ideas of effective corporate governance and public engagement. (2015). Journal of Public Affairs. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/4350