Publication Type

Journal Article

Publication Date

2015

Abstract

In the late 1970s, while working as a cable industry lobbyist in Washington, Robert Johnson realized that African Americans, a group representing a lot of consumer buying power, were not collectively served by a dedicated cable television channel. This fact represented a tremendous business opportunity to anyone with significant investment capital.

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Ivey Business Journal

Included in

Business Commons

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