Publication Type

Journal Article

Publication Date

1979

Abstract

The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights.

Discipline

Business

Publication

Journal of Marketing

Volume

43

Issue

4

First Page

8

Last Page

19

ISSN

0022-2429

Identifier

10.2307/1250266

Embargo Period

10-9-2014

Included in

Business Commons

Share

COinS