Publication Type

Journal Article

Version

Postprint

Publication Date

1-1994

Abstract

The authors report the results of their study of forty technologically innovative Belgian companies to examine the interaction between marketing and R&D. They studied one commercially successful and one commercially unsuccessful technological product innovation project in each participating company and collected data from one marketing and one R&D respondent per project. Communication flows between marketing and R&D are increased under conditions involving formalization of projects, decentralization, positive inter-functional climate, and role flexibility.

Keywords

Research and development, marketing, Industries, product innovation

Discipline

Business Administration, Management, and Operations | Marketing | Technology and Innovation

Research Areas

Operations Management

Publication

Journal of Product Innovation Management

Volume

11

Issue

1

First Page

31

Last Page

45

ISSN

0737-6782

Identifier

10.1016/0737-6782(94)90117-1

Publisher

Elsevier

Additional URL

http://dx.doi.org/10.1016/0737-6782(94)90117-1