Publication Type

Journal Article

Version

Postprint

Publication Date

5-1991

Abstract

Perceptions of environmental uncertainty and organizational control influence strategic behavior. As national culture influences these perceptions we expect to find cultural differences in interpretation and response to strategic issues. Given a case describing an issue concerning deregulation of the U.S. banking industry, managers completed questionnaires rating interpretations and responses to that issue. National culture was found to influence interpretation and responses. In particular, Latin European managers when compared with other managers were more likely to interpret the issue as a crisis and as a threat. Latin Europeans were also more likely to recommend proactive behavior. This study indicates that different cultures are likely to interpret and respond to the same strategic issue in different ways. These differences may help lo explain and predict different responses of European countries to '1992'.

Keywords

management, decision processes, environmental uncertainty, organizational control, culture, environment, model for strategic behavior, national culture, cultural differences

Discipline

Business Administration, Management, and Operations | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Strategic Management Journal

Volume

12

Issue

1

First Page

307

Last Page

320

ISSN

0143-2095

Identifier

10.1002/smj.4250120406

Publisher

Wiley

Additional URL

http://dx.doi.org/10.1002/smj.4250120406

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