Multi-Attributed Decision Analysis Models and Strategic Marketing
Strategy and Organisation
Strategic Marketing and Management
City or Country
New York and Chichester
Thomas, Howard and Lock, A.R..
Multi-Attributed Decision Analysis Models and Strategic Marketing. (1985). Strategic Marketing and Management. 395-413. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/4085
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