Title

Knowing the Competition: The Mental Models of Retailing Strategists

Publication Type

Book Chapter

Publication Date

1987

Keywords

Retail trade, business planning

Discipline

Business | Sales and Merchandising | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Business Strategy and Retailing

Editor

Johnson, Gerry

First Page

59

Last Page

79

ISBN

9780471913375

Publisher

Wiley

City or Country

New York

Additional URL

http://worldcat.org/isbn/9780471913375