Title

Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry

Publication Type

Book

Publication Date

1996

Keywords

Pharmaceutical industry, United States, Drugs, Marketing, Competition

Discipline

Business | Marketing | Pharmacy and Pharmaceutical Sciences | Strategic Management Policy

Research Areas

Strategy and Organisation

ISBN

9780080425597

Publisher

Pergamon

City or Country

Oxford

Additional URL

http://worldcat.org/isbn/9780080425597